Paula Scher, one of the most outstanding graphic designers and principal of Architecture and Design Consultancy, Pentagram, took a challenge to explore a foreign language – Serbian, and a foreign alphabet – Cyrillic, to design an iconic Publikum Calendar. Nada Ray conducted interviews with Paula Scher and asked designers of her team - Julia Hoffmann, Lenny Naar, Emma Goldsmith, Drew Freeman, Jennifer Rittner and Brian Crooks present the calendar pages they worked on - singing, reciting and acting in - Serbian!
MASTERS OF DESIGN: A four part short documentary series portrays remarkable professionals from the design field who also enjoy outstanding teaching careers at the School of Visual Arts. The series was created in collaboration with the Chair of the Advertising and Graphic Design department at the School of Visual Arts, RICHARD WILDE who is also the executive producer of the project, and NADA RAY, design projects production veteran, who wrote and directed the series.
Directed and Produced by: Nada Ray
Cinematography: Aleksandar Sepi
Editing: Milena Jelic
Animations: Biljana Labovic
Sound Post Production: Vladimir Milojevic
Production: Nada Ray with the support of Richard Wilde